New Jeep models offer endless possibilities. This is something that we at Providence Chrysler Dodge Jeep Ram have always believed, and something that the Jeep brand, itself, asserts as well.
Take for instance, a new marketing campaign the rugged American brand has launched to laud the resurgence of the Jeep Cherokee nameplate.
For those who aren't too familiar with their Jeep history, the automaker retired the Cherokee back in 2001 after a few generational overhauls. It used to be comprised of a unibody platform and its body style was one of a quintessential old-school boxy Jeep model.
The Jeep Cherokee that is reemerging for the 2014 model year, however, is incredibly efficient, boasting 45 percent better fuel economy than the outgoing Jeep Liberty; fun to drive appeal with a brand-new, class-exclusive 9-speed auto transmission; and is full of unique, futuristic Jeep style with less severe angles, a distinct grille and aerodynamic overall design.
As for the new marketing campaign we teased above, it is known as "Built Free" and it presents a world full of possibilities, a world that you can explore in your new 2014 Jeep Cherokee model - while listening to the Bob Dylan song that plays in the background. It doesn't get much better than that.
If you'd like to learn more about the 2014 Jeep Cherokee now that the wait is over and it's finally available here at Providence Chrysler Dodge Jeep RAM, then we welcome you to stop by and see us at our conveniently located dealership and Jeep service center, in Quarryville, PA, any time.
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